VIDEOS

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How many videos do you see per day on Social Networks? Tik Toks, tips for decorating the house, interviews, memes, brand videos... Whether we like it or not, video is very present in all the digital channels we use, so why not implement it for our company? Video marketing is a Digital Marketing strategy that is based on video and audiovisual material to promote the company, increase sales or get leads.

We are used to seeing graphic elements such as illustrations or photographs, but video has advanced this type of content, taking the lead. It is the "Number One" of content.

The video is nothing more than a content within the strategy that helps us to give a boost to the promotion since its impact on the audience is greater. Is demonstrated! If you do not believe it below we give you data. Video marketing has long ceased to be a trend followed by a few and has become a reality. Renderforest gave us some statistics this year that demonstrate the benefits of video marketing.



Videos help companies get 66% more qualified leads.
44% of consumers are more likely to make a purchase after watching a video.
Videos on landing pages increase conversions by 86%.
Users spend up to 88% more time on websites with video resources.
94% of users watch explanatory videos to better understand the products.
70% of companies confirm that the use of video improves brand recognition.
97% of companies say that video content will be their priority.